How to Start a Blog: The Ultimate List of Proven Blog Examples


Pre-PS: Here’s a G-Docs worksheet you can make a copy of to figure out what you should blog about. It’s ungated. You’re welcome. =)


Everyone and their mothers are trying to make money blogging these days. In 2015, 28.3 million Internet users updated a blog at least once per month, and by 2020, the number of U.S. bloggers is expected to reach 31.7 million. (source)

If that doesn’t make you want to give up on blogging, then keep reading. In this post, you’ll learn how to develop an interesting blog theme, and get inspired by a long list of blog examples — with some ideas I haven’t seen shared anywhere before. I truly believe if you can produce really phenomenal content, then any of these types of blogs I mention will drive the traffic you need to monetize it down the road. Onward.

How to Develop a Theme for Your Blog

What should you blog about? You can’t just decide one day that you want to blog. To do it right, you need to research, plan and strategize, which is actually a lot of fun! Sometimes even more fun than the actual writing.

Step 1: Brainstorm.

 

brainstorm

The first (and best) way to jumpstart the brainstorming process is by asking yourself questions. The second is by researching.

1.1: Ask yourself questions.


Here’s a G-Docs worksheet you can make a copy of to figure out what you should blog about. It’s ungated. You’re welcome. =)


What type of people like you and why?

This is important because you want to target an audience of people, who will love you and your personality, stories and advice. Describe these types of people, and jot down what they say they love about you.

What advice do people ask you for?

Think of anything and everything. For instance, my friends come to me for:

  • Career-related advice (Resumes, LinkedIn profiles, etc.
  • Internet help (Things they can google)
  • Website help (Design, WordPress, marketing)
  • Negotiation advice

Don’t limit this question to your family and friends though. Consider what your co-workers ask you for help with or what they say you’re good at.

What are you currently learning or what have you learned recently?

Think books, articles, courses… Could you teach anything you’ve learned from any of the above? What do you want to learn? Learn about it, and document your journey with actionable advice.

Have you experienced any major life changes or experiences recently or will you in the near future?

Most of my friends are getting married and having babies (kill me). Maybe you could blog about the journey to your wedding day. You could document your journey to help others:

  • Save money while wedding planning
  • Learn about tools/resources that make the process easier
  • Tips on dress shopping
  • Etc.

(There could probably even be a funny blog from the male’s perspective going through the process.)

What do you like to talk about?

What meaningful thing(s) could you discuss for hours on end. For me, it’s:

  • Predatory student loans
  • Unpaid internships
  • Millennials
  • Jobs/Careers
  • College/Higher education
  • Marketing
  • Websites/UX

Based on my above interests, I could create a blog called, “Is it me or the world that’s all wrong?” (I’ve been saving that title for a book I want to write!) My imaginary blog could feature:

  • investigative stories that educate readers
  • opinion pieces that outline solutions to various problems
  • feature stories about people experiencing these problems
  • how-to posts that teach readers how to solve these problems for themselves

What am I already doing?

What are you already doing that you could “document,” or write about that people would find interesting?

Think about the blogs and books you read (or podcasts you listen to) and why.

Why do you read the blogs you read? What do the authors do that draws you in and keeps you coming back? Take inspiration from them, and make note of what you like about each.

What is something that no one else is doing? Why?

Do you see any big gaps in the market?

Or even if there is competition, could you do something different that makes your blog blow the current ones out of the water. It could be a better design, better writing, more experience, etc.

There are definitely gaps. I see a decent amount, which I’ll list out soon.

Just ask yourself: Has this idea been done before? Is the niche saturated?

If so, how could I do this differently and way better? People just want better, so give them better.

It doesn’t matter how much competition there is – if you can give them better, and promote it well, you’ll win.

What are you good at?

Maybe you’re funny.

You could be the next Sarah Cooper.

Maybe you’re phenomenal (or terrible) at dating.

You could be the next Carrie Bradshaw.

Help people get better at whatever it is you’re good at. Ask your friends, family and teachers — whoever — to honestly tell you what you’re good at.

What’s your story? What have you achieved that others can learn from?

My waitress story and my job interview story are good examples, and they’re kind-of what got me into offering career advice.

Both of the examples I linked to are based on real life experiences or rather “experiments” I tried that succeeded.

What experiment could you try?

A great example of this type of blog is Gaps and Detailed.

What would you enjoy writing about? Why?

This is the most important question. You must enjoy what you’re writing about in order for it to be good.

If you were to visit Quora, which questions could you answer well?

Which topics would you filter by? Look for actual questions that you’re excited to answer.

Additional Questions:

  • If you were to visit Reddit, which subreddits would you join and why?
  • What [online] communities/forums are you a part of and why?
  • Who do you enjoy hanging around with and why?
  • What was the last thing you Googled, but didn’t find a good answer for?

1.2: Conduct user research.

You could:

You could ask survey/poll participants the following questions:

  • What blogs do you read? Why?
  • Which newsletters do you subscribe to and why?
  • How do you find what you read?
  • What topics do you enjoy reading about? Why?
  • Do you have any ideas for me? Why did you suggest that/those?

Step 2: Check for demand.

After you have a long list of ideas, it’s time to see what’s already out there on the topic. You want to make sure there’s demand for it. Here’s how to do just that.

Google

I’d start by googling.

For example, if I wanted to start a blog on dating or relationships, I’d google “best relationship blogs” or “best dating blogs.”

Then I’d check out all the links on the front page (maybe even the second and third) to see what comes up. Check out the number of search results at the top and the related queries at the bottom of the SERP. Is there any gap you could fill?


Pro-tip: Install “Keywords Everywhere” to see the SERP volume for those queries.


Visit AllTop

To add more blogs to your research list — making sure you’ve done as much due diligence as possible — visit AllTop, which is a massive blog directory.

Search or click on the category you’re looking for, and check out the blogs it lists. Bookmark, and make note of the ones you like and the ones that seem to be the most popular.

Check SimilarWeb

Take a handful of your favorite blogs — or the ones that seem to be the most popular — and input the URLs into SimilarWeb, which is a free website analyzer tool. SimilarWeb will tell you how popular the blog is (or isn’t).

Here’s an example of a report:

similarweb

As you can see, this site is really popular, meaning A LOT of people are looking for helpful advice on the topic.

Check Google Trends

google trends overview

Checking Google Trends to see if search demand is increasing or decreasing is a good idea too. If it’s decreasing, you may want to stay away from it. Use good judgement.

Search social media.

Search Twitter, YouTube and Facebook. Are people talking about the things you want to potentially write about? What are the saying? Is it positive? Negative? Neutral?

Visit BuzzSumo

BuzzSumo finds the most popular content for any keyword phrase you enter. Utilize the free trial. It helps with content ideas. There’s also a cheaper knock off version, which you can find here.

Check Amazon book reviews

Search for your topic idea(s) on Amazon, and look for books on it.

For instance, I could type in “content marketing” or “content marketing books,” and read the reviews for a couple of them — the most popular ones — so there’s more reviews to read.

When reading, look out for what information readers say is missing from the book.

Read both positive and negative reviews, and if you can, preview the book’s table of contents for ideas on blog post topics and categories.

Step 3: List 20+ blog post ideas.

ideas

If you’re having trouble deciding on a topic still, this exercise will help. And even if you’re positive or dead-set on what your niche/topic will be, still complete this exercise.

All you have to do is open up a blank G-Doc or grab a pen and paper.

Then jot down a list of potential posts you could see yourself blogging about and doing well with your target audience.

The goal of this exercise is to simply see if you can generate enough ideas to keep your blog going for a while.

The good news is: If you’re still stuck, I have a list of blog theme ideas for you along with proven examples.

A List of Niche Blog Opportunities

Journeys

Are you going on some type of “journey” that a decent amount of other people are going through or are about to go through too? Document it.

Share the good, the bad, the ugly and the outcomes.

People will respect you and root for you if you’re honest and genuine. (Of course, there will always be trolls, but just tell them to say it to your face ;).

Prime examples

GrooveHQ: Startup Journey Blog

groovehq blog

This blog post explains the Groove’s blog theme and how they came up with it.

While they’re taking a break from blogging right now, the business had grown to $10 million per year in revenue all because they documented their startup journey. This worked because startups are (or were) the coolest thing since Justin Bieber for nerds.

I mean even Ashton Kutcher is an investor. The majority of entrepreneurs can’t secure, or don’t want to secure, funding, hence the reason their blog theme: “Our Journey to $100,000 a Month” worked so well.

It worked because:

  • There was a massive audience/demand for this type of content.
  • It’s based on REAL life experiences/experiments.
  • The writing is good.
  • It’s super niche and was definitely original at the time.

Smart Passive Income

 

smart passive income

Some bloggers, who I never totally believe are telling the truth, write “income reports.” Here’s another example of an income report on Melyssa Griffin’s blog.

Opportunities

  • Big, scary move: My friend is vlogging about moving from Orlando to New York. A lot of people dream of doing this but never pull the trigger. Maybe she’ll inspire some viewers to actually do it.
  • Job hunt journey: What about documenting your job hunt? Test different cover letters, resumes, rate the companies on their application processes… This would be super popular.
  • First-time preggers: As a totally single, probably never-giving-birth millennial, I think this might be interesting. As long as you include actionable tips, experiences — stuff that will be useful to other women who are considering getting pregnant or just became pregnant.
  • Learning journey: What are you learning that you could teach people as you go?
  • Other ideas:
    • Dropping out of college
    • Taking a gap year
    • Getting out of debt
    • Fitness/diet/weight loss
    • Wedding journey
    • Preparing for college
    • Relationship journey(s)
    • Gaining professional experience
    • Internship(s) journey
    • Income growth journey
    • Marketing journey

Interviews

tribe of mentors

This is one of my favorite opportunities, but it’s quickly become saturated, so your interviews would have to be really badass to catch on.

Prime examples

First Round Review

These 4,000-5,000-word stories are actually interviews of “nerd” celebs its target audience idolizes and respects. They’re so good because the stories weave in actionable advice that teach its audience how to do something to better themselves or their companies.

Mixergy

“Mixergy is where the ambitious learn from a mix of experienced mentors through interviews and courses.”

Andrew Warner charges to read and listen to his interviews.

The Every Girl Career Profiles

I think this site is fluffy AF, so don’t copy it. Just get inspired by its category “Career Profiles.”

Opportunities

  • Blog/publication editors: Talk to prominent editors about how they prefer to be pitched, their editorial workflows, etc. Something like this but way better.
  • Unknown millennials killing it: Think social media manager at Uber. Think coder at Facebook. These people are easier to get a hold of and would probably be honored to do an interview. They’re clearly smart. Ask about their processes. Ask how they landed the job. What experience did they have before they landed the job? What advice do they have for others? Etc.
  • Writers on how to write: Pick popular bloggers on Medium or somewhere else, and ask them good questions, like about their writing workflows, how long it takes to write, how they generate ideas, etc.
  • Professionals in modern careers: How did they pick up in-demand skills that colleges don’t teach? How’d they gain experience? What do they do every day? Make a modern day careers database.
  • Behind-the-scenes peeps: Think of the producer of a Demi Lovato video or the interns at Conde Nast.
  • People who are about to blow up: Make friends with people you know are about to blow up because then you get in with them before everyone else tries to.

Honest, genuine reviews

It is SO hard to find a genuine review site that you can actually trust.

Websites, like Capterra, write these tech “reviews,” comparing different types of technologies, software and tools, just to make money off clicks, leads and premium ad placements, regardless of whether the product is actually good or not.

There is a major need in the market for a genuine person to conduct real reviews that they aren’t paid to write.

Prime examples

Capterra

This site is really popular and kind-of untrustworthy, in my opinion. But look through its categories for inspiration anyway.

What software/technologies could you test and center your blog solely around?

Sleepopolis

Read more about this mattress review site here.

Siftery

A bit more complex than I’m thinking but similar nonetheless.

Opportunities

Marketing software reviews

According to HubSpot, 26 percent of marketers biggest challenge is choosing the right technologies for their needs.

Take a look at this graphic for category ideas, then once you have enough reviews, you can bundle them into comparisons. soi-blog-top-challenges4-1

Indie courses

Everyone only ever reviews courses from conglomerates, like Udemy, Udacity, Lynda, etc, and that aggravates me because those courses usually aren’t good.

Here’s an example that launched on Product Hunt recently.


Hot Tip: Visit UberSuggest.org, and type in “reviews.” Filter by “Shopping” and sort by search volume or competition. This will give you a ton of ideas.


Curate or Syndicate Content

A super easy way to get a blog up and running is by looking for good content and “syndicating” it on your site. This could be like a Flipboard magazine.

Blogs that syndicate content:

Tips

  • Get permission before you post
  • Make sure you say “originally posted on…” and hyperlink to the article
  • Use a tool like Paper.liRevue or Flipboard

Local Blog/Guide

I see a massive opportunity for WAY BETTER local news sites and blogs. Seriously, how old-school are the majority of them?

I stole this idea from here → Read this post!

I bet Airbnb would acquire *good* blogs like these. #justsayin You could include all kinds of content, like:

  • Social events
  • Meetups
  • Networking events
  • Feel good news/stories
  • Local stories about local SMBs killing it
  • Local deals
  • Lists
  • Best Starbucks/coffee shops
  • Best places to meet people
  • Column where people ask questions

Funny Content

Who doesn’t love laughing? I’m noticing more and more satires and funny comics/illustrations.

Oh, and here’s a resource I wrote on how to be funny.

Prime examples

Opportunities

  • Marketing
  • Freelancing/Outsourcing
  • Cold Emails from hell
  • Really bad marketers (Marketers from hell)
  • Millennials
  • Remote work
  • Social media
  • Productivity
  • Funny kids
  • Pets
  • Corporate BS
  • Work communication tools (Email, Slack, etc)

Email Marketing Blog

I’ve yet to find a really great email marketing blog.

I find articles here and there, but I can’t find a definitive source on email marketing that I enjoy and learn from a lot.

The closest thing is Ramit Sethi’s Growth Lab and I Will Teach You to Be Rich, which blogs about a lot of other topics too.

Opportunities

Teach something

Regardless of the topic you focus on, you should always be teaching people stuff.

But what I’m talking about here is focusing on teaching readers a specific skill, a group of related skills and/or how to use a specific technology.

Prime example

Double Your Freelancing Brennan Dunn teaches marketing automation, how to double your freelancing rates and how to use complicated software, like Drip.

Opportunities

Look up the fastest growing, most in-demand skills.

Research popular, upcoming software that has a learning curve. Here are three places to check for ideas.

Here are some ideas off the top of my head:

Design

  • Webflow
  • Sketch
  • Framer
  • Figma
  • InVision

Professional software

  • Office 365
  • Google Drive
  • Slack / Chat apps
  • Email apps
  • Gmail
  • Astro
  • Calendar apps (Fantastical)
  • Trello

Dev/technical software for non-coders

  • Github

eCommerce software

  • Shopify
  • Bigcommerce
  • Jumper.ai (Social commerce)

Marketing

  • Writing software (Scrivener)
  • Popular WordPress themes
  • Productivity focused on automating everything
  • Zapier
  • If This Then That (IFTTT)
  • General Internet skills for old people
  • General social media skills for old people
  • Voice search SEO
  • How to create videos (for marketers/non video experts)
  • Etiquette (How to win connections and not creep people out)

Processes/Strategies (“Templates”)

Are you super structured? Can you teach people how to get more done or how you do stuff so fast by teaching them all of your processes?

You could also teach readers by observing and breaking down other people’s processes.

Prime examples

Opportunities

  • Reading
  • Planning
  • Setting and reaching goals
  • Personal growth
  • Hard skills
  • Editorial workflows
  • Content marketing strategy creation
  • Any actionable process that leads to a positive outcome

Relationship sagas

I think there should be a blog like Sex and the City or a modern day version of The Carrie Diaries.

Ok, so I won’t lie, this is kind-of like my dream blog to write, but I have absolutely zero dating life currently, so it’d be really boring if I penned it.

Fun fact though: In college, I did have an active dating life, and I had my own relationship column called “Knights with Benefits.” It was SO MUCH FUN!!!

Prime examples

Modern Love Column

If you don’t read this column every Sunday, wo/man, you are SO missing out.

All my friends are engaged

This book slays me. It’s by the millennial writer Jen Glantz.

Bullying

I don’t know about you, but I absolutely hated high school, and I was in the “popular” group, which is NOT the cool group once you get older, kids. screen-shot-2018-03-22-at-8

Prime Opportunity

You CAN sit with us

I don’t know about you, but I am SO SICK of mean people — online especially.

My girlfriend and I wanted to create a blog called “You CAN sit with us.”

Its purpose was to (hopefully) make bullying look lame by sharing our life stories from high school and show how life actually plays out after it. I bet someone like The Girl Scouts would buy a blog like this, if it proved popular. Maybe even Beyonce.

Oh, and the video that inspired this idea is an absolutely phenomenally moving TED Talk by Monica Lewinsky.

It’s a MUST-WATCH!

And that’s how you start a blog, folks.

50+ Phenomenal Blogs That Will Make You Smarter in 2017

“If you only read the stuff that everyone else is reading, you can only think what everyone else is thinking.” — Haruki Murakami

What was once a manageable undertaking, reading is now a mind-numbing decision between hundreds of thousands of blog posts, ebooks and podcasts  — most of which are poorly done, fake, wrong and/or just downright useless.

Because I read a lot — like a lot, a lot — as well as curate a weekly newsletter of the best things I read each week, I’m often asked what my favorite blogs are.

 

 

So I scrolled through my Pocket to see what blogs popped up the most and developed this comprehensive list of my “favorite” blogs.

My list covers a wide spectrum of topics (as I love to read about a lot of different things so I can connect dots faster) and all are trustworthy (according to me).

This list is in no particular order, and as I’m sure I missed some noteworthy blogs, please do leave recommendations in the comments below, along with why it’s a phenomenal blog and who would enjoy reading it.

Here are the categories I cover:

  • Best Blogs for Entrepreneurs
  • Best Marketing Blogs
  • Best SEO Blogs
  • Best Social Media Blogs
  • Best Copywriting Blogs
  • Best Career Blogs
  • Best Personal Development (Lifestyle) Blogs
  • Best Productivity Blogs
  • Best Popular Online Publications
  • Best Freelancing Blogs
  • Best UX Blogs

Best Blogs for Entrepreneurs

Growth Lab

Growth Lab teaches SMBs how to start, build and grow their businesses through ACTIONABLE, step-by-step, meaty blog posts. And when I say meaty, some are 30-40 minute reads.

Link:

https://growthlab.com

Who owns it?

Ramit Sethi

Fave posts:

Trend Watching

trendwatching

Trend Watching is one of my favorite hidden gems. They publish one free briefing per month, and they are ALWAYS WAY AHEAD OF THE CURVE!

Who owns it?

Reinier Evers

Link:

http://trendwatching.com/freepublications/

Fave Posts:

OkDork

okdork

OkDork features in-depth guides and strategies, based on proven frameworks and past experiences. You’ll learn things like: how to start a business, marketing, and more.

Link:

https://okdork.com/blog

Who owns it?

Noah Kagan

Fave posts:

First Round Review

firstround review

First Round Review features 4,000+ word interviews with the smartest startup founders and their employees. The interviews are told in a story-like format with actionable advice weaved in throughout each post.

Link:

http://firstround.com/review/

Who owns it?

First Round

Fave posts:

Product Habits

hiten shah

Product Habits publishes “the best content for creating better products.” Product teams, startup founders and marketers will all enjoy Hiten Shah’s content.

Link:

https://producthabits.com/blog/

Who owns it?

Hiten Shah

Fave posts:

GrooveHQ Blog

groovehq blog

GrooveHQ’s blog theme is “Journey to $10M a Year.” It features step-by-step, actionable case studies for massively scaling businesses.

Link:

http://groovehq.com/blog/

Who owns it?

GrooveHQ

Fave Posts:

Shopify’s Blog

shopify blog

Shopify’s blog is phenomenal. It teaches entrepreneurs how to build profitable businesses online. Its blog posts are actionable and meaty.

Link:

https://www.shopify.com/blog/

Who owns it?

Shopify

Fave posts:

Four Hour Work Week

tim ferriss

Four Hour Work Week isn’t just a blog, it’s a lifestyle (and book). On it, Tim Ferriss provides readers with actionable advice that spans the spectrum of productivity, making money, personal development, health and marketing/scaling.

Link:

http://tim.blog/

Who owns it?

Tim Ferriss

Fave posts:

Nathan Barry

nathan barry

Nathan writes meaty posts about design and marketing. Do you want to become a better designer? Or build audiences and sell products? You’ll learn both on this blog.

Link:

http://nathanbarry.com/

Who owns it?

Nathan Barry

Fave posts:

Crew

crew blog

Crew is a freelancer marketplace for designers and developers. Its blog centers around productivity, creativity and growing your startup.

Who owns it?

Tiny Capital

Link:

https://crew.co/blog/

Fave Posts:

Profit Well

price intelligently

Proft Well or Price Intelligently’s blog is the best blog on pricing strategies for entrepreneurs.

Link:

http://blog.profitwell.com/

Who owns it?

Patrick Campbell

Fave posts:

Make It

cnbc make it

A modern blog on all aspects of entrepreneurship by CNBC.

Who owns it?

CNBC

Link:

https://www.cnbc.com/make-it/

Fave Posts:

Best Marketing Blogs

Sumo

sumo blog

Sumo publishes the same type of actionable content as Kagan’s other site: OkDork.

Link:

https://sumo.com/stories

Who owns it?

Noah Kagan

Fave posts:

HubSpot

hubspot blog

HubSpot’s blog is the original inbound marketing blog. While most of its content is now aimed at new marketers, sometimes you get some advanced gems!

Who owns it?

HubSpot

Link:

http://blog.hubspot.com

Fave Posts:

Conversion Rate Experts

conversion rate experts

This blog is owned by the conversion rate optimization (CRO) agency, known as Conversion Rate Experts. It features in-depth case studies, usually about real results it delivered for its clients.

Who owns it?

Ben Jesson

Link:

https://conversion-rate-experts.com/articles/

Fave Posts:

ConversionXL

conversionxl blog

ConversionXL is one of the most popular blogs on conversion optimization, featuring actionable optimization advice, the latest research and detailed process maps on conversion optimization and data-driven growth.

Link:

https://conversionxl.com/blog/

Who owns it?

Peep Laja

Fave posts:

Matthew Barby

matthew barby blog

Learn more about all things marketing through actionable, proven case studies and tactics by the Global Head of Growth & SEO at HubSpot.

Link:

https://www.matthewbarby.com/blog

Who owns it?

Matthew Barby

Fave posts:

thinkgrowth.org

thinkgrowth

This is HubSpot’s Medium publication that shares stories, insights and ideas to help readers grow their businesses.

Who owns it?

HubSpot

Link:

http://thinkgrowth.org

Fave Posts:

Andrew Chen

andrew chen blog

Long-form essays on growth and cool things going on in Silicon Valley.

Who owns it?

Andrew Chen

Link:

http://andrewchen.co/recent/

Fave Posts:

DigitalMarketer

digitalmarketer

DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights.

Link:

http://www.digitalmarketer.com/blog

Who owns it?

Ryan Deiss

Fave posts:

Coelevate

brian balfour blog

Brian Balfour writes detailed essays on growth and user acquisition to help you build a growth machine.

Link:

http://www.coelevate.com/essays

Who owns it?

Brian Balfour

Fave posts:

best seo blogs

Best SEO Blogs

Gaps

gaps blog

Gaps is a bootstrapped, three-man operation with the sole focus of helping create more online success stories by sharing unique business opportunities based on profitable case studies.

Link:

https://gaps.com/

Who owns it?

Glenn Allsopp

Fave posts:

Backlinko

backlinko

Backlinko teaches readers how to rank higher in Google and increase traffic. This is *the* most actionable, in-depth blog on SEO out there.

Link:

backlinko.com

Who owns it?

Brian Dean

Fave posts:

Ahrefs Blog

ahrefs blog

Ahrefs teaches readers advanced marketing and SEO tactics. You’ll find detailed tutorials, case studies and opinion pieces from marketing practitioners and industry experts alike.

Link:

https://ahrefs.com/blog/

Who owns it?

Ahrefs

Fave posts:

Moz Blog

moz blog

Similar to Ahrefs blog, the Moz blog will teach you everything you need to know about marketing and SEO.

Link:

https://moz.com/blog

Who owns it?

Moz

Fave posts:

Best Social Media Blogs

Jon Loomer

jon loomer blog

Jon Loomer’s blog is all about Facebook ads — for the *advanced* Facebook marketer.

Who owns it?

Jon Loomer

Link:

https://www.jonloomer.com/

Fave Posts:

AdEspresso’s Blog

adespresso blog

Hootsuite’s AdEspresso has a badass “academy” that not only features meaty posts about Facebook ads but also insightful, in-depth guides and resources.

Who owns it?

Hootsuite

Link:

https://adespresso.com/academy/blog/

Fave posts:

Social Media Examiner

SME’s mission is to help readers navigate the constantly changing social media jungle. It features original, comprehensive articles, expert interviews, original research, and the news you need to improve your social media marketing.

Who owns it?

Michael Stelzner

Link:

https://www.socialmediaexaminer.com/

Fave Posts:

best copywriting blogs

Best Copywriting Blogs

Kopywriting Kourse

neville medhora blog

One of the absolute best copywriting — excuse me, kopywriting — blogs you’ll read.

Who owns it?

Neville Medhora

Link:

https://kopywritingkourse.com/blog/

Fave Posts:

Copyhackers

copyhackers

Copyhackers teaches its readers how to boost conversions with words that drive people to take action. It will teach you to write copy that you’re proud to show off on your portfolio.

Who owns it?

Joanna Wiebe

Link:

https://copyhackers.com/

Fave Posts:

Copyblogger

copyblogger

Copyblogger teaches readers how to create killer online content. Not bland, corporate crap created to fill up space. Valuable information that attracts attention, drives traffic and grows your business.

Who owns it?

Brian Clark

Link:

http://copyblogger.com/blog

Fave Posts:

best career blogs

Best Career Blogs

Quartz at Work

quartz work

Quartz at Work is a guide to being a better manager, building a career, and navigating the modern workplace.

Who owns it?

Atlantic Media

Link:

https://work.qz.com/

99u

99u

99U is an online publication for smart creatives — designers, writers, entrepreneurs, marketers, etc. It kind-of reminds of Paul Jarvis.  

Who owns it?

Adobe

Link:

http://99u.com/

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Harvard Business Review (HBR)

hbr

HBR helps you navigate all your workplace conundrums. From abusive bosses to staying focused in the office and the future of work, HBR covers it all.

Who owns it?

Harvard Business Publishing

Link:

https://hbr.org/

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TED

ted blog

TED has even more phenomenal content hidden on its ideas’ blog. The posts are classic TED — just like the videos but written — for us people who prefer to read instead.

Who owns it?

TED

Link:

https://ideas.ted.com/

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freeCodeCamp

freecodecamp

freeCodeCamp writes the meatiest blog posts about development, design and data science. Not interested in those topics? Me neither, but I still LOVE reading this blog.

Link:

https://medium.freecodecamp.org/

Who owns it?

Quincy Larson

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I Will Teach You to be Rich

i will teach you to be rich

Ramit Sethi turned his bestselling book into a hugely popular blog. On it, he shares proven tactics for salary negotiation, interviewing and getting rich.  

Link:

https://www.iwillteachyoutoberich.com/blog/

Who owns it?

Ramit Sethi

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The Firehose Project

firehose blog

Firehose’s blog teaches developers how to land a job and learn how to code… the right way. I also find some of its posts totally relatable as a non-developer.

Who owns it?

Firehose

Link:

http://blog.thefirehoseproject.com/

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best Lifestyle Blogs

Best Personal Development Blogs (Lifestyle Blogs)

Marc and Angel Hack Life

marc and angel

The goal of this blog is to give readers the tools to identify and transform the limiting beliefs that keep you stuck. The blog offers more than 800 articles on happiness, productivity, emotional intelligence, relationships and self-improvement.

Who owns it?

Marc and Angel Chernoff

Link:

http://marcandangel.com/

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Mark Manson

mark manson

There’s no sugarcoating with Mark Manson. That’s why I love his blog. He covers everything from happiness to dating to habits and self-knowledge.

Who owns it?

Mark Manson

Link:

https://markmanson.net

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Brain Pickings

brainpickings

Brain Pickings is a one-woman labor of love — a subjective lens on what matters in the world and why. Mostly, it’s a record of Maria Popova’s own becoming as a person — intellectually, creatively, spiritually — and an inquiry into how to live and what it means to lead a good life.

Who owns it?

Maria Popova

Link:

https://www.brainpickings.org

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Science of Us

science of us

Science of Us is a smart but playful window into the latest science on human behavior, with the goal of enlightening, entertaining and providing useful information that can be applied to everyday life.

Who owns it?

New York Magazine

Link:

http://nymag.com/scienceofus/

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Seth Godin

seth godin

Seth Godin is probably the only person — besides Jason Fried — who can get away with writing such ridiculously popular short posts. The man really makes you think and question the norm.

Link:

http://sethgodin.typepad.com/seths_blog/

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The Players’ Tribune

letter to my younger self

The Players’ Tribune is written by professional athletes. Don’t write them off if you’re not into sports. I’m totally not into sports, but I find the content just completely motivating.

Who owns it?

Derek Jeter

Link:

https://www.theplayerstribune.com

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Signal v. Noise

signal v noise

“Strong opinions and shared thoughts on design, business, and tech. By the makers (and friends) of Basecamp. Since 1999.”

Who owns it?

Basecamp

Link:

https://m.signalvnoise.com

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Wait but Why

wait but why

Wait but Why is hilarious and, most of the time, pretty damn insightful. It’s also eerily on-point. Tim says what we’re all thinking. The blog isn’t about one specific topic, and it’s known for its signature stick figure comics.

Who owns it?

Tim Urban

Link:

https://waitbutwhy.com/

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Thrive Global

thrive global

Thrive Global’s mission is to end the stress and burnout epidemic by offering companies and individuals sustainable, science-based solutions to enhance well-being, performance, and purpose, and create a healthier relationship with technology.

Who owns it?

Arianna Huffington

Link:

https://www.thriveglobal.com/

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Barking up the Wrong Tree

barking up the wrong tree

Barking up the Wrong Tree is written by Eric Barker. He answers all of your life questions and backs it up with science-based facts and expert insights.

Who owns it?

Eric Barker

Link:

bakadesuyo.com

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James Clear

james clear

James studies successful people across a wide range of disciplines — entrepreneurs, artists, athletes, and more — to uncover the habits and routines that make these people the best at what they do. Then, he shares what he learns via his blog and newsletter.

Who owns it?

James Clear

Link:

http://jamesclear.com

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Art of Manliness

art of manliness

Ladies, don’t let its name fool you. This blog offers lots of hidden gems for us as well — from practical career advice and productivity tips to basic social etiquette.

Who owns it?

Brett McKay

Link:

http://artofmanliness.com

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The Book of Life

It’s called The Book of Life because it’s about the most substantial things in your life: your relationships, your income, your career, your anxieties.

Who owns it?

The School of Life

Link:

http://www.thebookoflife.org/

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The Oatmeal

the oatmeal

Similar to Wait but Why, The Oatmeal features funny[-looking] comics that are so funny because they’re true.

Who owns it?

Matthew Inman

Link:

http://theoatmeal.com/comics

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Scott Young

scott young blog

Scott Young answers the question: “What’s the best to way learn?” on his blog. He teaches you everything he’s learned about learning and thinking. Super interesting stuff!

Who owns it?

Scott Young

Link:

https://www.scotthyoung.com/blog/

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For The Interested

for the interested

Josh Spector features a collection of curated and original things worth knowing, worth doing, and worth recommending on For The Interested.

Who owns it?

Josh Spector

Link:

http://fortheinterested.com/

best productivity blogs

Best Productivity Blogs

Todoist Blog

todoist blog

The Todoist blog is obviously about all things productivity. Its in-depth guides offer great insights to how to be more efficient — with or without Todoist.

Who owns it?

Todoist

Link:

http://blog.todoist.com

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Farnam Street

farnam street

Farnam Street is helps readers develop an understanding of how the world really works, make better decisions and live a better life. Shane Parrish address topics like: mental models, decision making, learning, reading and the art of living.

Who owns it?

Shane Parrish

Link:

Farnamstreetblog.com

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Zapier

zapier blog

Zapier, the wildly popular workflow automation tool, has a phenomenal blog. Its in-depth, tactical posts will teach you how to be more productive in no time.

Who owns it?

Danny Schreiber is the marketing director at Zapier.

Link:

https://zapier.com/blog/

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The Effective Engineer

the effective engineer

Time is your most valuable resource. Learn how to use it efficiently. And don’t let this name fool you either. I’m far from an engineer, but I do extract little gems of productivity inspiration here.  

Who owns it?

Edmond Lau

Link:

http://www.effectiveengineer.com/blog

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Asian Efficiency

asian efficiency

“Don’t let the name fool you – this website is for anyone who is interested in time management and productivity, not just Asians.”

Who owns it?

Thanh Pham

Link:

http://www.asianefficiency.com/blog/

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Best Online Publications

Best Online Publications

New York Magazine

ny mag

NY Mag has a few different publications I just love, such as SelectAll, The Cut and The Science of Us. The content is forward-thinking and usually provacative.

Who owns it?

Pamela Wasserstein

Link:

http://nymag.com

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Quartz

qz

While I tend to steer clear of Quartz’s hard news posts, I tend LOVE its more feature-esque posts — a lot of which are syndicated from other popular blogs.

Who owns it?

Atlantic Media

Link:

https://qz.com/

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Bloomberg

bloomberg

While I don’t love Bloomberg’s political stories, I do love its meaty feature stories.

Who owns it?

Michael Bloomberg

Link:

http://bloomberg.com

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Aeon

aeon

Aeon is a digital magazine of ideas, philosophy and culture. Publishing new articles every weekday, Aeon describes itself as a publication which asks the biggest questions and finds the freshest, most original answers, provided by world-leading authorities on science, philosophy and society.

Who owns it?

Paul and Brigid Hains

Link:

https://aeon.co

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Columbia Journalism Review (CJR)

cjr

CJR’s mission is to be the intellectual leader in the rapidly changing world of journalism. Through its fast-turn analysis and deep reporting, CJR is an essential venue not just for journalists, but also for the thousands of professionals in communications, technology, academia, and other fields reliant on solid media industry knowledge.

Who owns it?

Columbia University Graduate School of Journalism

Link:

https://www.cjr.org/

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Nautil.us

nautilus

Each month Nautilus chooses a single topic, and each Thursday it publishes a new chapter on that month’s topic. Each issue combines the sciences, culture and philosophy into a single story told by the world’s leading thinkers and writers.

Link:

http://nautil.us/blog

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Best Freelancing Blogs

Best Freelancing Blogs

Paul Jarvis

paul jarvis

Paul is the creator of the Creative Class. He writes articles about creating a better (not necessarily bigger) business for smart creatives.

Who owns it?

Paul Jarvis

Link:

https://pjrvs.com/articles/

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Double Your Freelancingdouble your freelancing

This blog is great for new and old freelancers who want to earn more money and work with better clients.

Who owns it?

Brennan Dunn

Link:

http://doubleyourfreelancing.com

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Best UX Blogs

The Logbook

hanno

This blog is created by a remote design and development agency, called Hanno. It takes about its processes a lot, which I enjoy, and definitely can teach freelancers a thing or two about running a business/firm.

Who owns it?

Jon Lay, Hanno

Link:

https://hanno.co/blog/

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Nir & Far

nir eyal

Nir & Far is about the intersection of psychology, technology and business. Also known as “behavioral design,” topics include: UX, behavioral economics and a dash of neuroscience.

Who owns it?

Nir Eyal

Link:

https://www.nirandfar.com/blog

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Dtelepathy

digital telepathy blog

Digital Telepathy is a top UX design agency, and it’s blog is great! It’s about all things design-related.

Who owns it?

Digital Telepathy

Link:

https://www.dtelepathy.com/blog/

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Orbit Media’s Blog

orbit media

Orbit Media builds websites. Its blog features posts about all things web design and marketing.

Who owns it?

Orbit Media Studios

Link:

https://www.orbitmedia.com/blog/

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