How I would do content marketing for Slack

Slack is no longer the shiny new toy that everyone loves.

In fact, if you’re a remote worker, it may even be making you sweat.

Either because the app is eerily similar to punching a clock…

“Not posting status updates like ‘Going on a lunch run’ or ‘Good morning’ was freeing. It feels a little like punching the clock.” (source)

Or because, on average, you check Slack every six minutes, and therefore, get no time for deep work…

rescuetime slack

 

“Overall, this opened my eyes to how often I habitually open Slack without actually getting anything done.” — team member who didn’t use Slack for a week

And according to RescueTime, on an average day, workers only have one hour and 12 minutes of productivity time that’s not interrupted by communication tools.

As a remote worker, I used to LOVE Slack. In fact, I joined a million Slack groups when it first came out, because it felt amazing to feel so connected and less isolated from the world.

But then, quite suddenly, I started to hate it for the very reasons I listed above. I want to love Slack again. I really do. So I’ve been thinking about these big, hairy problems they have.

In Stewart Butterfield’s infamous “We Don’t Sell Saddles Here,” he says:

“Look at it hard, and find the things that do not work. Be harsh, in the interest of being excellent.”

I believe he was referring to the product itself, but I don’t think Slack has a product problem. The product seems to work flawlessly, for the most part.

What Slack has is a content marketing problem. If you go to Slack’s website, and scroll to the footer, you’ll find the obscure blog link, which finally links to something other than its product-focused Medium publication.

slack blog

The blog looks nice. The imagery is pretty. The content is finally a bit more nonchalant.

But overall, in the interest of making Slack excellent, I have to be harsh and say: Its blog still sucks. The content is fluffy, non-actionable and hidden.

I am not one to complain without offering a solution though, which is the purpose of this blog post. In it, I lay out — what I think — is a phenomenal content marketing strategy for Slack.

Even if you don’t think Slack has a content marketing problem, you’ll still learn how to develop a stellar content marketing strategy, so don’t give up on me yet.

So keep reading… if you want to learn a lot.

Introduction

 

slack

Brand

Slack is the 800-pound gorilla in the messaging app space.The nice thing about Slack is that A LOT of people/businesses already are aware of, or are currently using, the app. It’s been Inc’s Business of the Year in 2015, and it gets a lot of positive press.

Slack has a great brand personality, an influential founder and forgiving users, who never seem to get mad at the brand when it goes down. Its minimal website is visually appealing and offers a good user experience (UX).

Goals

As I’m not actually working with anyone at Slack, I don’t know what its internal business goals are, so I’m going to make some educated guesses.

According to SimilarWeb, blog traffic hasn’t been very consistent. Worse than that though is its below average time on site, which hovers at 1 min. 1 sec.

slack

The thing that troubles me about this is that nearly 50 percent of its organic search traffic is searching for “slack blog.”

 

slack blog

That means people want to read stuff Slack writes, but when they get to the blog, they leave after just one minute!

Slack’s goal then should be to increase dwell time by dramatically improving the content it produces.

Setting

Slack’s current content lacks depth and substance. Aside from its beautiful new design, the website does not showcase a memorable brand personality or any influential writers with decent followings, like HubSpot does.

This piece of content is a step in the right direction. I would transform it into a meatier, more actionable how-to post that featured screenshots of exactly how to maximize these Slack features though.

 

first round review

I see another opportunity with this interview.

 

slack blog

Notice the dry interview style. This is lazy reporting. In fact, you could’ve just recorded it, and got it transcribed with Rev for ~$12. Why not take a play from the First Round Review playbook and weave actionable advice together with a compelling story?

You have a gorgeous blog and a loveable brand (which means syndication would be easy if your content was good). You created a messaging movement, so now, it’s time to be forward-thinking in your content marketing strategy as well.

Now, in my opinion, time for the most important (or exciting) chapter — the chapter on blog content.

Many brands publish as if they’re PR Newswire, which is not a good thing! No one cares about brand-centric content unless it’s about a really sick company, and there really aren’t that many.

Chapter 1: Blog

slack blog

One of the best things about Slack being Slack is that you can talk directly about your product and not sound spammy or have trouble getting syndicated elsewhere.

Right now, it feels like you’re just creating content to create content. It doesn’t feel like it really has your audience (and their problems) in mind.

Here are the topics and content types you should focus on, based on the problems I’ve personally had and have read others have with your product.

Content Topics

Productivity/Time Management

This topic is pretty self-explanatory. Think Zapier-type content that focuses on app integrations and unique best practices.

People/Culture

Use Slack for a while, and you’ll notice A LOT of internal cultures are REALLY messed up. I think Slack should teach companies how to build healthy internal cultures, which leads me to my next topic idea…

Professional Etiquette

Teach readers how to chat with each other professionally.

Management

This also ties into my “People/Culture” category idea. Basically, teach users how to be better managers on Slack.

Work

I see this category being broken down into: Remote work, deep work and work-life balance.

Slack

This category would be more directly related to the app itself, such as press releases, helpful product feature updates and announcements.

Content Types

Marquee/10x content

  • Original data pieces
    • Surveys
    • User data analysis
  • Onsite guides that double as ebooks, like this
  • Epic blog posts
    • Actionable how-tos (often)
    • Opinions, commentaries, thought leadership (rare)
    • In-depth, well-curated lists
    • Useful case studies
  • Product-related news
    • PR
    • Announcements
    • Features

Depending on available resources, if you could get one epic blog post up per week, you’ll be off to a great start.

As you execute, you’ll learn which content your audience enjoys the most and double down on that.

Once more resources become available, I’d kick things up a notch — from publishing 1 epic blog post per week to publishing 3 epic posts per week.

You’ll find specific guidelines for blog posts that will make your content more Internet-friendly as well as information about creating your editorial calendar in Chapter 2.

Then, in Chapter 3, we’ll discuss distribution — the other half to succeeding with content marketing.  

Chapter 2: Governance

slack strategy

It looks like your current content is randomly produced by outsourced freelancers.

While I’m an advocate of growing blogs with stellar freelance writers, I’m also an advocate of having someone in place who will ensure there’s a overarching vision for the channel as well as a true purpose for every piece that gets created. Right now, I’m not seeing either.  

While I’m not sure what Slack already has in place, this is something I would include in its strategy.

Create style guidelines.

Flesh out your grammar pet peeves and any jargon that should (and should not) be clarified.

If you want an example, check out MailChimp’s guidelines.

Remember, this should be a living document. And it’s okay if the voice is a little different across channels.

Here’s an example of a style guide I made for SitePoint.

And here’s a folder with a bunch of different publications’ style guides.

Write for the web.

As part of the above guidelines, make sure that your content is easy to read.

People look for online text to be easily scannable, so think about ways to break up text with shorter paragraphs, bullets and illustrations.

Your current blog is nice in that the text is very narrow, making it easier to read. It’s bad in that there are not many, if any, visuals to break up large walls of text, which can be intimidating for readers.

To see an example of content that’s perfectly formatted, scan a few blog posts on First Round Review.

Create an editorial calendar.

You’re ready to start prioritizing content tasks and getting into a cadence with publishing blog posts and new social campaigns.

To organize everything, you’ll need an editorial calendar. See example screenshot below.

editorial calendar

To start, I’d have an editor with a vision ideate a long list of killer pitches, and then send them out to her network of killer freelance writers to produce outlines (and then posts) for each.

Chapter 3: Distribution

slack distribution strategy

If you don’t properly distribute your content, then producing the content was a waste of time. Of course, use good judgement. This doesn’t mean promote your overly brand-centric content that no one will care about.

Every piece of content should have a custom distribution plan attached to it. Here are a few distribution tactics to consider, depending on the value of the asset.

Social media

You obviously want to share your content on social — more than once, especially on noisy outlets, like Twitter, where content has a really short shelf-life. Make sure to use different images and headlines every time you share the same piece of content.

Paid social

In order to guarantee your content is seen on social, you need to utilize ads, especially on Facebook. Put your biggest investments into the assets you know will succeed. Also, consider tools, like Quuu and AdEspresso.

Email

If you have a list of subscribers, notify them of your new piece of content via email.

Outreach

If you’re articles are great, then share them with influencers.

PR

If you published a piece with original data or insights, share them with media outlets, whose audiences would enjoy the information.

Syndication

If you publish a great piece of content that an online publication would likely publish on their site, email the editor and ask them if they’d like to re-publish your content.

Forums

Utilize places like Reddit, Web Designer News, Hacker News and Designer News to distribute your content to a wider audience.

Quora

Answer questions that your post answers on Quora, and put a link to your site at the end. You’d be surprised how well this drives traffic.

In-app notifications

Like how Yesware does!

yesware

 

The way to succeed at distribution is to think of it before you even write your post.

You have to think about how each piece will do on social and whether or not editors would want to syndicate it or whether it’d be popular on Reddit.

If you don’t, then your content may very well not do as well as you initially hoped.

Chapter 4: Measure

metrics

Measurement is one of marketers’ top challenges.

While you have the benefits of robust analytics, content is an art, not just a science, so don’t go on data alone. It’s just not that black and white.

Good editors will have a sixth sense about which content will do well and which won’t. Trust them.

That said, you still need to track what’s working and not working, so here’s a few (qualitative and quantitative) metrics I track.

Quantitative

  • Unique visits: If you get a lot of visits, but have a high bounce rate, this could mean you didn’t bring in the right audience or you did, and your content wasn’t good enough to keep them on your site.
  • Dwell times: How long does a visitor stay on your site? You want at least a three-minute dwell time so consider creating visually appealing, lengthier content. If dwell times are low, it likely means your content is not good.
  • Social shares: This is a vanity metric, as a lot of people share content without ever clicking the link. What this metric can tell you is how good your headline is, when the right time of day to post is, whether you posted on the wrong outlet or not and whether the image or social copy was compelling enough.
  • Sources: You want to know where your traffic came from so you can double down on those distribution channels in the future.

Qualitative

Consider installing Hotjar, which records visitors’ experience on your site and allows you to create unique “user polls” based on visitor behavior and the page they’re on.

Questions you should consider asking include:

  • If you could change just one thing in [name], what would it be?
  • What other content would you like to see us offer?
  • How would you rate this article on a scale of 1 – 10? (NPS Question)
  • If you could change anything on this page, what would you have us do?

This will give you better insight into what is or isn’t working with your content.

Again, don’t blindly make decisions solely on historical data. Let your content team use their intuition and create content that they also intuitively feel will do well.

Conclusion

By now, you know where you’re at in regards to your current content and how you’ll use each channel to reach your goals.

First and foremost, create/revisit your editorial calendar, and make sure every single piece of content has a clear purpose. Prioritize pitches based on what you think will do best (be most easy to promote and gain lots of traction).

And if you need someone to generate a long list of ideas for you — each one with a clear purpose and actionable advice — then hit me up at lah at freelanship dot com. I’m more than happy to help.

How to Start a Blog: The Ultimate List of Proven Blog Examples


Pre-PS: Here’s a G-Docs worksheet you can make a copy of to figure out what you should blog about. It’s ungated. You’re welcome. =)


Everyone and their mothers are trying to make money blogging these days. In 2015, 28.3 million Internet users updated a blog at least once per month, and by 2020, the number of U.S. bloggers is expected to reach 31.7 million. (source)

If that doesn’t make you want to give up on blogging, then keep reading. In this post, you’ll learn how to develop an interesting blog theme, and get inspired by a long list of blog examples — with some ideas I haven’t seen shared anywhere before. I truly believe if you can produce really phenomenal content, then any of these types of blogs I mention will drive the traffic you need to monetize it down the road. Onward.

How to Develop a Theme for Your Blog

What should you blog about? You can’t just decide one day that you want to blog. To do it right, you need to research, plan and strategize, which is actually a lot of fun! Sometimes even more fun than the actual writing.

Step 1: Brainstorm.

 

brainstorm

The first (and best) way to jumpstart the brainstorming process is by asking yourself questions. The second is by researching.

1.1: Ask yourself questions.


Here’s a G-Docs worksheet you can make a copy of to figure out what you should blog about. It’s ungated. You’re welcome. =)


What type of people like you and why?

This is important because you want to target an audience of people, who will love you and your personality, stories and advice. Describe these types of people, and jot down what they say they love about you.

What advice do people ask you for?

Think of anything and everything. For instance, my friends come to me for:

  • Career-related advice (Resumes, LinkedIn profiles, etc.
  • Internet help (Things they can google)
  • Website help (Design, WordPress, marketing)
  • Negotiation advice

Don’t limit this question to your family and friends though. Consider what your co-workers ask you for help with or what they say you’re good at.

What are you currently learning or what have you learned recently?

Think books, articles, courses… Could you teach anything you’ve learned from any of the above? What do you want to learn? Learn about it, and document your journey with actionable advice.

Have you experienced any major life changes or experiences recently or will you in the near future?

Most of my friends are getting married and having babies (kill me). Maybe you could blog about the journey to your wedding day. You could document your journey to help others:

  • Save money while wedding planning
  • Learn about tools/resources that make the process easier
  • Tips on dress shopping
  • Etc.

(There could probably even be a funny blog from the male’s perspective going through the process.)

What do you like to talk about?

What meaningful thing(s) could you discuss for hours on end. For me, it’s:

  • Predatory student loans
  • Unpaid internships
  • Millennials
  • Jobs/Careers
  • College/Higher education
  • Marketing
  • Websites/UX

Based on my above interests, I could create a blog called, “Is it me or the world that’s all wrong?” (I’ve been saving that title for a book I want to write!) My imaginary blog could feature:

  • investigative stories that educate readers
  • opinion pieces that outline solutions to various problems
  • feature stories about people experiencing these problems
  • how-to posts that teach readers how to solve these problems for themselves

What am I already doing?

What are you already doing that you could “document,” or write about that people would find interesting?

Think about the blogs and books you read (or podcasts you listen to) and why.

Why do you read the blogs you read? What do the authors do that draws you in and keeps you coming back? Take inspiration from them, and make note of what you like about each.

What is something that no one else is doing? Why?

Do you see any big gaps in the market?

Or even if there is competition, could you do something different that makes your blog blow the current ones out of the water. It could be a better design, better writing, more experience, etc.

There are definitely gaps. I see a decent amount, which I’ll list out soon.

Just ask yourself: Has this idea been done before? Is the niche saturated?

If so, how could I do this differently and way better? People just want better, so give them better.

It doesn’t matter how much competition there is – if you can give them better, and promote it well, you’ll win.

What are you good at?

Maybe you’re funny.

You could be the next Sarah Cooper.

Maybe you’re phenomenal (or terrible) at dating.

You could be the next Carrie Bradshaw.

Help people get better at whatever it is you’re good at. Ask your friends, family and teachers — whoever — to honestly tell you what you’re good at.

What’s your story? What have you achieved that others can learn from?

My waitress story and my job interview story are good examples, and they’re kind-of what got me into offering career advice.

Both of the examples I linked to are based on real life experiences or rather “experiments” I tried that succeeded.

What experiment could you try?

A great example of this type of blog is Gaps and Detailed.

What would you enjoy writing about? Why?

This is the most important question. You must enjoy what you’re writing about in order for it to be good.

If you were to visit Quora, which questions could you answer well?

Which topics would you filter by? Look for actual questions that you’re excited to answer.

Additional Questions:

  • If you were to visit Reddit, which subreddits would you join and why?
  • What [online] communities/forums are you a part of and why?
  • Who do you enjoy hanging around with and why?
  • What was the last thing you Googled, but didn’t find a good answer for?

1.2: Conduct user research.

You could:

You could ask survey/poll participants the following questions:

  • What blogs do you read? Why?
  • Which newsletters do you subscribe to and why?
  • How do you find what you read?
  • What topics do you enjoy reading about? Why?
  • Do you have any ideas for me? Why did you suggest that/those?

Step 2: Check for demand.

After you have a long list of ideas, it’s time to see what’s already out there on the topic. You want to make sure there’s demand for it. Here’s how to do just that.

Google

I’d start by googling.

For example, if I wanted to start a blog on dating or relationships, I’d google “best relationship blogs” or “best dating blogs.”

Then I’d check out all the links on the front page (maybe even the second and third) to see what comes up. Check out the number of search results at the top and the related queries at the bottom of the SERP. Is there any gap you could fill?


Pro-tip: Install “Keywords Everywhere” to see the SERP volume for those queries.


Visit AllTop

To add more blogs to your research list — making sure you’ve done as much due diligence as possible — visit AllTop, which is a massive blog directory.

Search or click on the category you’re looking for, and check out the blogs it lists. Bookmark, and make note of the ones you like and the ones that seem to be the most popular.

Check SimilarWeb

Take a handful of your favorite blogs — or the ones that seem to be the most popular — and input the URLs into SimilarWeb, which is a free website analyzer tool. SimilarWeb will tell you how popular the blog is (or isn’t).

Here’s an example of a report:

similarweb

As you can see, this site is really popular, meaning A LOT of people are looking for helpful advice on the topic.

Check Google Trends

google trends overview

Checking Google Trends to see if search demand is increasing or decreasing is a good idea too. If it’s decreasing, you may want to stay away from it. Use good judgement.

Search social media.

Search Twitter, YouTube and Facebook. Are people talking about the things you want to potentially write about? What are the saying? Is it positive? Negative? Neutral?

Visit BuzzSumo

BuzzSumo finds the most popular content for any keyword phrase you enter. Utilize the free trial. It helps with content ideas. There’s also a cheaper knock off version, which you can find here.

Check Amazon book reviews

Search for your topic idea(s) on Amazon, and look for books on it.

For instance, I could type in “content marketing” or “content marketing books,” and read the reviews for a couple of them — the most popular ones — so there’s more reviews to read.

When reading, look out for what information readers say is missing from the book.

Read both positive and negative reviews, and if you can, preview the book’s table of contents for ideas on blog post topics and categories.

Step 3: List 20+ blog post ideas.

ideas

If you’re having trouble deciding on a topic still, this exercise will help. And even if you’re positive or dead-set on what your niche/topic will be, still complete this exercise.

All you have to do is open up a blank G-Doc or grab a pen and paper.

Then jot down a list of potential posts you could see yourself blogging about and doing well with your target audience.

The goal of this exercise is to simply see if you can generate enough ideas to keep your blog going for a while.

The good news is: If you’re still stuck, I have a list of blog theme ideas for you along with proven examples.

A List of Niche Blog Opportunities

Journeys

Are you going on some type of “journey” that a decent amount of other people are going through or are about to go through too? Document it.

Share the good, the bad, the ugly and the outcomes.

People will respect you and root for you if you’re honest and genuine. (Of course, there will always be trolls, but just tell them to say it to your face ;).

Prime examples

GrooveHQ: Startup Journey Blog

groovehq blog

This blog post explains the Groove’s blog theme and how they came up with it.

While they’re taking a break from blogging right now, the business had grown to $10 million per year in revenue all because they documented their startup journey. This worked because startups are (or were) the coolest thing since Justin Bieber for nerds.

I mean even Ashton Kutcher is an investor. The majority of entrepreneurs can’t secure, or don’t want to secure, funding, hence the reason their blog theme: “Our Journey to $100,000 a Month” worked so well.

It worked because:

  • There was a massive audience/demand for this type of content.
  • It’s based on REAL life experiences/experiments.
  • The writing is good.
  • It’s super niche and was definitely original at the time.

Smart Passive Income

 

smart passive income

Some bloggers, who I never totally believe are telling the truth, write “income reports.” Here’s another example of an income report on Melyssa Griffin’s blog.

Opportunities

  • Big, scary move: My friend is vlogging about moving from Orlando to New York. A lot of people dream of doing this but never pull the trigger. Maybe she’ll inspire some viewers to actually do it.
  • Job hunt journey: What about documenting your job hunt? Test different cover letters, resumes, rate the companies on their application processes… This would be super popular.
  • First-time preggers: As a totally single, probably never-giving-birth millennial, I think this might be interesting. As long as you include actionable tips, experiences — stuff that will be useful to other women who are considering getting pregnant or just became pregnant.
  • Learning journey: What are you learning that you could teach people as you go?
  • Other ideas:
    • Dropping out of college
    • Taking a gap year
    • Getting out of debt
    • Fitness/diet/weight loss
    • Wedding journey
    • Preparing for college
    • Relationship journey(s)
    • Gaining professional experience
    • Internship(s) journey
    • Income growth journey
    • Marketing journey

Interviews

tribe of mentors

This is one of my favorite opportunities, but it’s quickly become saturated, so your interviews would have to be really badass to catch on.

Prime examples

First Round Review

These 4,000-5,000-word stories are actually interviews of “nerd” celebs its target audience idolizes and respects. They’re so good because the stories weave in actionable advice that teach its audience how to do something to better themselves or their companies.

Mixergy

“Mixergy is where the ambitious learn from a mix of experienced mentors through interviews and courses.”

Andrew Warner charges to read and listen to his interviews.

The Every Girl Career Profiles

I think this site is fluffy AF, so don’t copy it. Just get inspired by its category “Career Profiles.”

Opportunities

  • Blog/publication editors: Talk to prominent editors about how they prefer to be pitched, their editorial workflows, etc. Something like this but way better.
  • Unknown millennials killing it: Think social media manager at Uber. Think coder at Facebook. These people are easier to get a hold of and would probably be honored to do an interview. They’re clearly smart. Ask about their processes. Ask how they landed the job. What experience did they have before they landed the job? What advice do they have for others? Etc.
  • Writers on how to write: Pick popular bloggers on Medium or somewhere else, and ask them good questions, like about their writing workflows, how long it takes to write, how they generate ideas, etc.
  • Professionals in modern careers: How did they pick up in-demand skills that colleges don’t teach? How’d they gain experience? What do they do every day? Make a modern day careers database.
  • Behind-the-scenes peeps: Think of the producer of a Demi Lovato video or the interns at Conde Nast.
  • People who are about to blow up: Make friends with people you know are about to blow up because then you get in with them before everyone else tries to.

Honest, genuine reviews

It is SO hard to find a genuine review site that you can actually trust.

Websites, like Capterra, write these tech “reviews,” comparing different types of technologies, software and tools, just to make money off clicks, leads and premium ad placements, regardless of whether the product is actually good or not.

There is a major need in the market for a genuine person to conduct real reviews that they aren’t paid to write.

Prime examples

Capterra

This site is really popular and kind-of untrustworthy, in my opinion. But look through its categories for inspiration anyway.

What software/technologies could you test and center your blog solely around?

Sleepopolis

Read more about this mattress review site here.

Siftery

A bit more complex than I’m thinking but similar nonetheless.

Opportunities

Marketing software reviews

According to HubSpot, 26 percent of marketers biggest challenge is choosing the right technologies for their needs.

Take a look at this graphic for category ideas, then once you have enough reviews, you can bundle them into comparisons. soi-blog-top-challenges4-1

Indie courses

Everyone only ever reviews courses from conglomerates, like Udemy, Udacity, Lynda, etc, and that aggravates me because those courses usually aren’t good.

Here’s an example that launched on Product Hunt recently.


Hot Tip: Visit UberSuggest.org, and type in “reviews.” Filter by “Shopping” and sort by search volume or competition. This will give you a ton of ideas.


Curate or Syndicate Content

A super easy way to get a blog up and running is by looking for good content and “syndicating” it on your site. This could be like a Flipboard magazine.

Blogs that syndicate content:

Tips

  • Get permission before you post
  • Make sure you say “originally posted on…” and hyperlink to the article
  • Use a tool like Paper.liRevue or Flipboard

Local Blog/Guide

I see a massive opportunity for WAY BETTER local news sites and blogs. Seriously, how old-school are the majority of them?

I stole this idea from here → Read this post!

I bet Airbnb would acquire *good* blogs like these. #justsayin You could include all kinds of content, like:

  • Social events
  • Meetups
  • Networking events
  • Feel good news/stories
  • Local stories about local SMBs killing it
  • Local deals
  • Lists
  • Best Starbucks/coffee shops
  • Best places to meet people
  • Column where people ask questions

Funny Content

Who doesn’t love laughing? I’m noticing more and more satires and funny comics/illustrations.

Oh, and here’s a resource I wrote on how to be funny.

Prime examples

Opportunities

  • Marketing
  • Freelancing/Outsourcing
  • Cold Emails from hell
  • Really bad marketers (Marketers from hell)
  • Millennials
  • Remote work
  • Social media
  • Productivity
  • Funny kids
  • Pets
  • Corporate BS
  • Work communication tools (Email, Slack, etc)

Email Marketing Blog

I’ve yet to find a really great email marketing blog.

I find articles here and there, but I can’t find a definitive source on email marketing that I enjoy and learn from a lot.

The closest thing is Ramit Sethi’s Growth Lab and I Will Teach You to Be Rich, which blogs about a lot of other topics too.

Opportunities

Teach something

Regardless of the topic you focus on, you should always be teaching people stuff.

But what I’m talking about here is focusing on teaching readers a specific skill, a group of related skills and/or how to use a specific technology.

Prime example

Double Your Freelancing Brennan Dunn teaches marketing automation, how to double your freelancing rates and how to use complicated software, like Drip.

Opportunities

Look up the fastest growing, most in-demand skills.

Research popular, upcoming software that has a learning curve. Here are three places to check for ideas.

Here are some ideas off the top of my head:

Design

  • Webflow
  • Sketch
  • Framer
  • Figma
  • InVision

Professional software

  • Office 365
  • Google Drive
  • Slack / Chat apps
  • Email apps
  • Gmail
  • Astro
  • Calendar apps (Fantastical)
  • Trello

Dev/technical software for non-coders

  • Github

eCommerce software

  • Shopify
  • Bigcommerce
  • Jumper.ai (Social commerce)

Marketing

  • Writing software (Scrivener)
  • Popular WordPress themes
  • Productivity focused on automating everything
  • Zapier
  • If This Then That (IFTTT)
  • General Internet skills for old people
  • General social media skills for old people
  • Voice search SEO
  • How to create videos (for marketers/non video experts)
  • Etiquette (How to win connections and not creep people out)

Processes/Strategies (“Templates”)

Are you super structured? Can you teach people how to get more done or how you do stuff so fast by teaching them all of your processes?

You could also teach readers by observing and breaking down other people’s processes.

Prime examples

Opportunities

  • Reading
  • Planning
  • Setting and reaching goals
  • Personal growth
  • Hard skills
  • Editorial workflows
  • Content marketing strategy creation
  • Any actionable process that leads to a positive outcome

Relationship sagas

I think there should be a blog like Sex and the City or a modern day version of The Carrie Diaries.

Ok, so I won’t lie, this is kind-of like my dream blog to write, but I have absolutely zero dating life currently, so it’d be really boring if I penned it.

Fun fact though: In college, I did have an active dating life, and I had my own relationship column called “Knights with Benefits.” It was SO MUCH FUN!!!

Prime examples

Modern Love Column

If you don’t read this column every Sunday, wo/man, you are SO missing out.

All my friends are engaged

This book slays me. It’s by the millennial writer Jen Glantz.

Bullying

I don’t know about you, but I absolutely hated high school, and I was in the “popular” group, which is NOT the cool group once you get older, kids. screen-shot-2018-03-22-at-8

Prime Opportunity

You CAN sit with us

I don’t know about you, but I am SO SICK of mean people — online especially.

My girlfriend and I wanted to create a blog called “You CAN sit with us.”

Its purpose was to (hopefully) make bullying look lame by sharing our life stories from high school and show how life actually plays out after it. I bet someone like The Girl Scouts would buy a blog like this, if it proved popular. Maybe even Beyonce.

Oh, and the video that inspired this idea is an absolutely phenomenally moving TED Talk by Monica Lewinsky.

It’s a MUST-WATCH!

And that’s how you start a blog, folks.